Marketing of Real Estate in CSU San Marcos Essay - 143

Marketing of Real Estate in CSU San Marcos - Essay Example Hence, real estate investors require having adequate knowledge before taking the action of investing. Before investing in real estate, firstly, it is important to consider the number of residents residing in the intended area of investments either in terms of their race or their age brackets. For example, CSU San Marcos is highly populated by white people that constitute 64.2 percent of the inhabitant and least populated by American Indians representing 0.8 percent. Therefore, it is recommendable for real estate investors to invest where there is high population of residents since there is high demand for residential areas such as houses, retail shops due to high turnover of people search for secondary and primary goods, social amenities such as school and health centers, service offering businesses such as hotels and lodges and financial institutions such as banks. Secondly, they need to know their targeted age groups before investing as ages of the population will define their tastes and preferences in terms of real estate fashions, productiveness in terms of income that determine s their state of affordability to rent or buy the real estate and also their entertainment as entertainment real estate will be more profitable in an area populated by a higher number of youth (PeÃŒ §ski 2010). An increase in the number of residents has a direct effect on increasing the number of households from a rise in demand for the settlement and business buildings for business people. Consequently, as the population increases, the demand for goods and services increases an increase in manufacturing and processing industries hence generally resulting in a rise in the number of households. Additionally, as demand increase and availability of real estates remains constant, the household or home value rises.

Case Study Example | Topics and Well Written Essays - 2000 words - 7

Case Study Example l has been classified by majority of sport investigators as a game sport, which depends on ‘adenosine triphosphate-phosphocreatine system’ and ‘lactic acid system.’ Nevertheless, it has been argued that a large volume of literature on fitness testing in field and individual sports such as running and cycling are performed more consistently, while the same for court sports such as basketball is contended to be fairly less. In the past, investigations pertaining to physiological and anthropometric profiles of elite basketball players have been evaluated. Notably, the performance pertaining to team sport is generally associated with various factors, specifically fitness of the team members, psychological attributes, team strategies and sport-specific expertise among others. In the present day context, several changes in the rules and development of strategies have been witnessed in the domain of basketball (Schelling & Torres-Ronda, 2013). Correspondingly, such changes have resulted in increasing physical demands of basketball players (Scanlan, Dascombe, Reaburn & Dalbo, 2012). In order to be a successful basketball player, a well-built physical fitness is extremely important for an athlete. Alongside, body size of players and elements including experience, stamina, body composition, stability between anaerobic fitness and aerobic fitness are determined to be vital for evaluating the performance of successful players. Coaches as well as sport scientists are identified to use battery of sport-specific physical tests for evaluating the aforesaid factors such as body size and composition, stamina and aerobic fitness. Testing is usually performed to determine the changes in athletes as well as to draw understanding regarding the efficacy of training programs. Sports science research has established certain values for determining the degree of changes within-athletes as well as between-athletes (Drinkwater, Hopkins, McKenna, Hunt & Pyne, 2005). Lately developed

Communication in Emergency Response Research Paper - 1

Communication in Emergency Response - Research Paper Example The fundamental role of communication during emergency response remains to transfer information to the relevant individuals in order to make response become quicker and easier. Improvement of the communication systems remains a fundamental aspect for ensuring an effective response. During natural disasters like the Hurricane Katrina, minimizing the detrimental effects of the natural disaster would have involved enhancing communication channels between different government departments and other stakeholders involved within the calamity. Information had to be transferred to the populations regarding warnings of approaching hurricane to ensure the individuals were evacuated in time. The fundamental goal established by the responsible authorities at the time was ensuring minimization of the suffering and deaths resulting from the effects of the hurricane. This fundamental goal would be achieved through many activities undertaken by different organizations. The activities included evacuation of affected individuals, provision of food and other basic needs to the victims, provision of medical services among many others. Many of these activities were aimed at minimizing suffering among the affected populations. Effective communication between the various organizations was therefore essential in ensuring the activities were undertaken effectively. With many organizations undertaking a single activity, like evacuation, lack of communication could slow the process and render the process difficult.

Eroding Local Control & The Influence and Climate of the Courts Essay - 2

Eroding Local Control & The Influence and Climate of the Courts - Essay Example The cost of improper education systems sums up in a downward trend in the national productivity with increased burden of care to the incarcerated persons and the unemployed through public relief (Garfield, Brimley, et al, 2008). Discussion Question 1 The degree to which education meets individual and societal aspirations depends largely on the quality of education received, which in turn tier closely with the resources made available and the extent to which they are properly used. The number of educational institutions is a fundamental contributory factor towards such quality. Thus, reducing the number of school districts in a state generally reduces the difference in ability to support education between the â€Å"wealthiest† system and the â€Å"poorest† system/district in terms of assessed valuation per pupil to be educated. As predicted by scholars like DuBois in the1970s, color line educational problem in terms of state funding in the 20th century seem to be flaring well into the 21st century with recognizable disparities. It is evidently clear that educational outcomes for students of color are proportionate functions of unequal access to educational resources. The US education system is understandably the most unequal in the industrialized world with students receiving different leaning opportunities based on social stratification. It is estimated that the expenditure ratio of wealthiest ten percent and the poorest ten percent of the district schools across states is almost 10 to 1. Averagely, the current strikingly differences are put at 3 to 1. According to Jonathan Kozol, expenditure per student in Chicago public schools in the 1990s was approximately $5000 while their Niles Township High school neighbors spent double the amount student. He also recounted the use of old textbooks, lack of science labs, inadequate teachers and more in elementary schools serving predominantly African Americans. In contrast, schools in New Trier serving 98 p ercent whites were well equipped with superior labs with up-to-date technology, experienced teachers and a wider range of courses provided. By every measure to the degree of qualification – state certification, pedagogical training, content background for teaching, test scores, college attended and the experience attained so far –fewer qualified teachers disproportionately serve in schools with greater numbers of low-income/minority students. It is utterly impossible to reconcile the two extreme scenarios with an expectation of similar student performance. It is on the basis of the foregoing facts that consolidation would be a desirable option in reducing the gap in supporting education between the wealthiest and the poorest. Discussion Question 2 While consolidation of schools would be a desirable option in terms of fiscal and educational auspices, the idea is not a â€Å"generic fits all† proposition. It is well beyond doubt that 5 school districts in Tennesse e County with separate, independent directors translates into appropriate supervisory personnel (instruction, curriculum, federal programs, special services, attendance). However, the ability to save on costs serves as a strong selling point for consolidation. Merging schools into large blocks free up unused resources for other purposes, reduces utility and maintenance costs,

237 word Essay Example | Topics and Well Written Essays - 750 words

237 word - Essay Example It gives one the solitude that one requires from time to time. A get away from the busy lives, a chance to just relax and think. There is no rush, no getting impatient over the traffic on the road, no worries about the amount of gas being used and how much it would cost to get a refill. There is just peace and quiet, no one begging for attention, a hideaway from all responsibilities, a chance to ponder over life. Of course, there is also much to be said about saving the natural resources, which are most definitely finite and being used up so quickly. Other than saving up on fuel, one also helps in making the environment better as walking does not release any harmful gases which pollute the air whereas driving most definitely does. Since childhood, one has been told all these fairy tales that one’s parents read to one at night before bedtime. Be they the happy endings written by one Christian Hans Andersen or the brutal Grimm brothers’ versions that one comes across as one turns older, shocking one as one reads them. But what both of these have in common is the theme of magic. Magic is always thought to be something supernatural, a part of the fantasy world, something which is not real. Despite that there have been many books, movies, television shows - you name it - that have been released. There is a lot of variety over these and yet they have all been really popular. What is also pleasantly surprising is that anything magical appeals to people of all age groups. It may seem to be something which may only be preferred by children but certain books such as the Harry Potter series have proved it to be otherwise. There is a certain charm in these fictional worlds like J K Rowling’s Hogwarts or C S Lewis’ Narnia or J R R Tolkien’s Middle Earth. In reading about worlds that are fantasy but hoping inside one’s hearts that someday, somewhere, sometime, one could discover that these places do

Canadian Economy, Labor, And The Global World Essay Example for Free

Canadian Economy, Labor, And The Global World Essay The Federal Open Market Committee report indicates a decline in output and employment. Household spending has been increasing gradually though there have been several constraints such as high unemployment rates, tight credit, and slight income growth. The United States is the biggest trading partner to Canada and economic slumps within the American economy affect the Canadian economy negatively as well. Such a decline in output will affect the Canadian economy since a decline in goods that Canada obtains from the United States will mean the country will lack them and have to find other countries to trade with. In addition, the low output will result in American businesses importing less goods from Canada that they use in the process of producing their goods. The high unemployment will affect Canadian labor based on the large number of Canadians who work in the United States. During an economic recession as this one most foreign workers lack unemployment in other countries as governments give first priority to their domestic workers first. As such, American nationals would be considered first during employment exercises while the Canadians will be left out and stay unemployed until the economy is seen to have recovered. The role of the state in a global world The worlds today is a global one with people from different countries, social backgrounds and cultures interacting on a daily basis. States are part of these interactions as well as they encompass the geographical boundaries that divide our continents into smaller units. States exist as a result of a host of reasons such as political, historical, economic, social, cultural and militaristic. States form different corners of the world are carrying out trade with one another as a result of the growth of the idea of competitive advantage that allows countries to export what they have in abundance and import what they lack. Apart from trade, there are numerous organizations and agreements around the world that have brought numerous countries together in pursuit of common goals so as to create a modern world that is safe and productive to live in. As such, a state has to find a way to effectively take part in such a global world despite having its own independent political, social, cultural, and corporate way of doing things. This requires states to come up with policies that will enable them to actively take part within the global world without compromising their independence (Plattner, 2002). This creates the need for due attention to the theoretical rationales of the state’s formation that ensure that the state remains pertinent in the global world. This is in line with the fact that domestic policies can not be made to treat the economy as a closed entity but need to consider the implications and counterbalancing effects that arise from globalization. The state has a role in the global world that is aimed at legislating its policies that protect its domestic market as well as give opportunity for its country’s participation in globalization. Labor unions in a global world Globalization has grown over the years and has now become an important part of our corporate and social lives. Labor is one of the institutions that have been greatly affected by globalization as businesses and institutions are now able to employ individuals from anywhere in the world as far as they have the required skills and knowledge needed for the job. With the growth of capitalism and international trade, most companies realized the only way to stay in business and continue making huge profits was to cut down on overall expenses and labor costs were one of the expenses cut. The growth of globalization has also lead to the development of outsourcing where businesses have some of the operations carried out by other institutions that are specialized in that field and therefore do not have to employ people to carry out those jobs internally. Most businesses are opening factories in foreign markets that have cheaper labor such as China and Indonesia. As such, labor unions have responded in order to protect their domestic workers from the increasing amount of unemployment that could result from the employment of foreign workers who could be asking for lower wages and salaries as compared to the domestic workers. Labor unions have responded to globalization by engaging in several strategies that limit the negative effects of globalization on labor. One such strategy has been the opposition towards free trade initiatives and agreements involving several countries. One such agreement has been the North American Free Trade Agreement by asking for there to be provisions within the agreement for the inclusion of a charter that would entail a number of labor principles that would be put into effect and enforced by both domestic and international courts. Secondly, labor unions have began to organize regional as well as international organizations that seek to harmonize the labor needs of their members. This is the case especially for multinational companies that operate in several countries where unions facilitate workers from the different factories in the various countries to be able to have collective bargaining of their needs (Herod, 2002). Thirdly, labor unions have been involved in the process of developing labor regulations that are incorporated in most business codes of conduct. Due to the possibility of business including legally correct phrases that could be detrimental to workers when effected and which would affect workers negatively. By have access to the policy formulation stage, unions are able to prevent the inclusion of such codes and policies that would end up leaving workers at a disadvantaged position. How the federal government responded to growing labor militancy The onset of the depression found the provincial as well as municipal governments in debt following expansion in infrastructure. This was at a time when Mackenzie was the prime minister and he held the belief that the crisis would pass thus failed to provide aid to the provinces. The federal government was reluctant in making efforts of reviving the economy that followed the depression (Robert, 2009). After the depression the government started a relief plan faced with mounting pressure from World War 1 veterans who demanded to be protected from poverty that was known as the New Deal The federal government under R. B Bennett campaigned on high tariffs as well as large scale spending. The federal government also increased welfare and assistance programs as well as programs intended to increase work opportunities. This was a move that led the federal government to more deficit (Neatby, 1963). This worsened the situation based on the fact that it caused a great number of government employees to loose their jobs as well as the cancelation of many public works projects that were underway. The federal government had a burden of the Canadian National Railway that had been highly affected by the depression. The government has as well taken over a number of railways that were bankrupt and out-of-date over the period of the world war. This increased the debt that the government had to a massive sum that was hard to be repaid at the time based on the hard financial time that the nation faced. The decrease in trade had made the Canadian National Railway to loose substantial amounts of funds a crisis that had been worsened by the depression. This created a burden for the federal government on the basis that it had to bail out the CNR baring in mind that the government was as well facing other debts. The failure of the federal government to revive the economy led to its defeat by the liberal party. The future for Keynesian economics Keynesian economics is struggling as it seems to have a dimming future. Since the 1970s when Keynesian economics faced a significant decline due to its failure as a result of the resultant high inflation rates and economic recessions, there has been an emergence of monetarism. In the 1980s, classical as well as supply-side economics have increasingly challenged the appropriateness of Keynesian economics further (Rousseas, 1986). As a result, Keynesian economists have responded to this decline and have created new schools of thought based on early Keynesian economics. These are †¢ The neoclassical Keynesianism †¢ The post-Keynesianism †¢ The new Keynesianism All these school of thoughts have emerged mainly as a response to the criticisms that new classical economists have raised against Keynesian economics (Gordon, 1990). Due to the focus on the demand side, Keynesian economics has proved to be important especially during economic revival after recessions as was witnessed after the recent 2008-2009 global recession where most affected countries engaged in Keynesian economics by providing economic stimulus packages aimed at reviving the economy again. This is based on the Keynesian view that markets usually lack a mechanism to self correct themselves and therefore government interventions are required to restore the economy once again. References Gordon, R. J. (1990). â€Å"What Is New-Keynesian Economics? † Journal of Economic Literature 28, no. 3 1115–1171. Herod, A. (2002). â€Å"Organizing globally, organizing locally: union spatial strategy in a global economy. † In Harrod, J. Robert, O. Global Unions? Theory and Strategies of organized labor in the global political economy. London: Routledge. Neatby, H. B. (1963). William Lyon Mackenzie King, 1924-1932: The Lonely Heights. Toronto: University of Toronto Press. Plattner, M. (2002). â€Å"Globalization and Self-Government†, Journal of Democracy 13(3): 54-67. Robert, L. (2009). The Workplace and Economic Crisis: Canadian Textile Firms, 1929-1935, Enterprise and Society, Vol. 10 Issue 3, pp 498-528. Rousseas, S. (1986). Post-Keynesian Monetary Economics. London: Macmillan.

Evolution of Advertising

Evolution of Advertising Solomon Asad Advertisements have an astounding power and ability to influence peoples opinions and ideas of the world. In the late 19th century, with the socio-cultural and economic shift from producer to consumer economy, advertisements began to play a major role in the consumerist society of the United States. Advertising responded to evolving business demands, media technologies and cultural frameworks, all in hopes of making products more appealing to consumers. Before the turn of the century, company ads targeted customer nostalgia, which at the time was very dominant in gaining product attention[1]. As time progressed, ads drastically changed. By the turn of the century modern advertisements emerged with executive advertisers, like Edward Bernays, who indulged in ads appealing to extravagance and leisure[2]. Advertisements evolved from portraying objective information to subjective depictions in order to evoke the hopes and anxieties of consumers, basing purchases more on desire rather than need. Customer values shifted due to various reasons between the 19th and 20th centuries, leading people to purchase less necessities and more desirable products, thus causing dramatic advertisement shifts in both form and function in order to optimize companies profits. Advertisements from 1880s to the early 1900s primarily performed to promote goods for consumers and provide them with a need for their product. As new modes of transportation were developed during this time period to deliver physical items and ideas across the country, companies issued nationwide broadcasting for their products. Regarding more important and higher quality company products, newspapers, billboards and other signs were utilized for commercializing these since they would be optimally advertised in general stores throughout the nation. At the time, these ads in particular focused on consumers limited to purchasing solely necessities. Therefore, promoting its products qualities over competitors. The Model K vehicle advertisement stresses its first-class mechanics with its bold title, The Fully-Finished Car which advocates for higher quality over competing products[3]. However, such ads along with, Will your car do this? fail to effectively endorse their products due to ext ensive information that disregards concern for competitors[4]. Both advertisements are text-reliant, with the exception of a single image, and limit their market due to their advertisements description only providing information about the product particular mechanics; therefore, failing to provide consumers with engagement or originality. Such advertisements were common during the time period due to the market consisting of consumers who were exclusively of need. Although this form of an ad is of low appeal, it proved effective for its limited market as the consumers needed cars that would be sustainable and required fulfilling information since providing a necessity took priority over desirables. Over time advertisements evolved along with the market and the consumerist economy. During the early and mid-1900s, dramatic changes took effect with ads, especially with automobile ads. The old text-heavy and informative advertisements were replaced with ads portraying numerous colorful images that evoked consumer psyche and emotional connections to company products. With this shift in advertisements, the focus on consumer desires replaced the old form of product promotion. Baker Electrics vehicle ad, Pleasure portrays a significant change from the 19th century to 20th centurys advertisements and is able to present a unique form of vehicles that is not solely limited as a necessity, but instead promotes a luxurious, family-like and endearing essence for future automobiles[5]. Along with Lexington Motor Companys ad, The Motor Car is the Magic Carpet of Modern Times, Baker Electrics advertisement implies a new ideal for automobiles[6]. Lexington Motor Companys ad implies a magical cha racter for automobiles, therefore expanding the market for those who dont own a vehicle through the advertisements unique and engaging personality, as well as promoting vehicles character as that of luxury. At the same time Baker Electrics ad expands the automobile audience to families, allowing for a more inviting market that is not exclusive for certain genders or people. It is during this period that certain companies changed their advertising approach and began to target different groups and implement diversified values for an expansive market. By the 1920s women developed a substantial status among automobile companies and their advertisements, henceforth evolving from basic luxury to a product inducing sex appeal. This advertising development seduced men into buying certain vehicles that commercials would promote, as it appeared for consumers that women preferred particular products. Ford Motor Company released an ad in 1928, Buy your Wife a Ford, which suggests a wife will be happier and more loving if bought a Ford automobile[7]. Buick, in 1931, also promoted a similar advertisement that marketed its brand as a fashionable and for the wealthy product, with bold words, Wherever fashion and character reign there you will find the Eight as Buick builds it, under a portrayal of an affluent woman.[8] By implementing women in advertisements, not only do automobile companies expand their markets, but also develop their products as luxury, therefore making their vehicles the necessity for the wealthy, and the desire for middle and lower class. However, the aforementioned, necessity for the wealthy no longer truly applies as a need. Instead it represents the difference in class by the automobile brand one owns. Therefore, the development of a need is no longer desired to encourage consumers to purchase products. Automobile advertisers utilized this understanding to appeal to the public on a more emotional level in order to develop a larger target market. It was understood that the more consumers purchased based off desire, the more they bought based off of emotions[9]. With colored and illustrated advertisements influencing emotional appeals, the market was able to be manipulated through the promotion of luxury of a brand with vivid depictions, therefore separating motor companies from outdated advertisements. Therefore, expanding the potential market and creating a luxury ideal encompassing the industry, and further attracting more consumers. Automobile industries have adapted significantly and successfully along with the fluctuating consumerist economy of the United States during the late 19th and early 20th centuries. Originally producing bland informative product descriptions as company advertisements, the automobile industry expanded fruitfully with illustrations, emotional appeals and successful techniques adaptable to the market leading towards a growing business where advertisements became more enjoyable, understandable and engaging for numerous groups of consumers. Through altering the form and function of advertisements, advertisers were able to focus on different aspects and ideals for products in order to keep up with the ever changing consumer market. Bibliography Dr. Katarina Keane, HIST289R Lecture Series, Commercialized Leisure at the Turn of the Century, 2016 Dr. Katarina Keane, HIST289R Lecture Series, Selling in America: New Advertising and Marketing, 2016 Winton Motor Carriage Co., The Fully-Finished Car, 1905. J. Walter Thompson, Co., Will Your Car Do This? c. 1900. Baker Electrics, Pleasure, c. 1910. Lexington Motor Company, The Motor Car is the Magic Carpet of Modern Times, ca. 1920. Ford, Buy Your Wife a Ford, 1928. Buick, Wherever Fashion and Character Reign, 1931. Baker Motor Vehicle Co., The Social Prestige of a Baker Electric, 1911. [1] Dr. Katarina Keane, HIST289R Lecture Series, Commercialized Leisure at the Turn of the Century, 2016 [2] Dr. Katarina Keane, HIST289R Lecture Series, Selling in America: New Advertising and Marketing, 2016 [3] Winton Motor Carriage Co., The Fully-Finished Car, 1905. [4] J. Walter Thompson, Co., Will Your Car Do This? c. 1900. [5] Baker Electrics, Pleasure, c. 1910. [6] Lexington Motor Company, The Motor Car is the Magic Carpet of Modern Times, ca. 1920. [7] Ford, Buy Your Wife a Ford, 1928. [8] Buick, Wherever Fashion and Character Reign, 1931. [9] Baker Motor Vehicle Co., The Social Prestige of a Baker Electric, 1911.